Cassandra Goad

Cassandra is a designer, gemologist, alchemist, adventurer, writer, and polyglot. With an artist’s sensibility, a writer’s ear for a story, and a scientist’s eye for detail, she brings a unique perspective to her craft. She is passionate about ensuring jewels are carried forward for future generations. Despite her tendency to avoid the limelight, Cassandra is a restless explorer who loves bringing people together for relaxed dinners or inspired parties.

Cassandra is committed to minimising her environmental footprint and providing a personal and intuitive service. Her Sloane Street shop, a magical townhouse with velvet sofas, glass cabinets, and reclaimed wooden floors, feels like a welcoming home. She values personal contact with her customers, often sharing her design ethos and creative intelligence. Dedicated to sustainability, Cassandra prioritises traceability, recycling metals, and repurposing jewels. At the start of this new era, she aims for her brand to be sustainable from her workshop through to her finished jewels.

We had the pleasure of speaking with Cassandra to gain her insights and advice on selecting the perfect jewellery. Let's dive into the conversation and discover her best tips for choosing pieces that are not only beautiful but also deeply meaningful.

How would you best describe the company’s style, and why you love doing what you do?

Cassandra Goad creates contemporary fine jewellery for the intelligent, elegant modern woman. I love the connection that I have with clients, and the magic I can bring to their lives as I create jewels which celebrate life’s special moments for them.  


What sets you apart from other jewellers?

All Cassandra Goad jewels are handcrafted by my expert craftspeople in London. I source each stone individually and use almost exclusively recycled silver and gold in my designs. I take pride in the level of service we offer to each and every client. We are unique in our ability to remodel and restore jewels, enabling them to be carried forward for future generations. 


What are your top tips for choosing the perfect engagement and wedding rings? 

Whether you have dreamt of a traditional ring, or prefer an unorthodox one more reflective of your character, my expert team and I work to create an engagement ring and wedding band combination that fits perfectly. Whilst many begin their engagement ring journey exclusively considering the traditional diamonds, rubies, sapphires and emeralds, I encourage my clients to consider lesser considered, but equally exquisite stones such as tourmaline, aquamarine or even green sapphire, to create a ring as unique as your love story.


Share one design/project that you’re working on at the moment that makes you really excited for 2024. 

In the past year we have worked closely with a client to recreate her antique diamond bracelet. The restoration process has inspired a new collection, the Rosemary bracelet, necklace and ring. This project has been a celebration of the knowledge and quality of craftsmanship of the brand. These jewels are a testament to the enduring allure of diamonds.